This is a little excursion into the world of retail stores before we go to the "big-boy" named wholesale, the third important sales channel (next post).
Retail Store
Retail Store
If you have your own retail store, your sales will be very easy to manage with the best profit margin. Once you grow in the sales volume (and the production), you will need to make adjustment as what part of the work you will delegate and what part needs to remain in your hands. To get a helper for the store and have your silk-art shop integrated (separated with a glass wall) would increase the attraction and boost your business..just as an idea.
Online Store - a viable option
Little bit more flexible is the operation of an online store. Nowadays there are very many options for your online sales-presence and certainly some easily manageable without any computer programming experience or big investment.
Check out following options: www.etsy.com, www.Miiduu.com just to name two entry level examples. Miiduu offers free online store which can be incorporated into your Facebook presence. You will need to pay fee from your sales as you can imagine.
Once you have more experience and inventory, you can invest in very professional shopping cart solutions, offered by so many, just search the web.
For now I am simply giving you information which you can use later on in your path.
Your first priority at this point is to polish your silk-art skills, material knowledge and business set-up. You need to produce inventory of a quality you are satisfied with and develop the best possible marketing tools (packaging, stationary etc. as discussed in previous posts).
Once you have your first products ready, begin to post on Facebook and create a Facebook Page for your business which is free of charge. Every time you have new scarf painted, post it on Facebook and let your friends and other network members know; add some details on material and design or little story about it. Connect to a Silk-Art Group on Facebook or Yahoo.
So this should be for today, now we have only the wholesale part to talk about and then we will work on the improvement of our skills, adding Design Enhancement Method to the basic design we learned.
Picture below is a small appetizer for you:)
Renatka, one of my very successful enthusiastic students, working on a 17" x 70" Ponge 8 shawl
Blossom Design - Enhancement,
Which will be our lesson after learning the pro and cons of Selling in Wholesale in the upcoming post.
Enjoy your day:)
Once you have more experience and inventory, you can invest in very professional shopping cart solutions, offered by so many, just search the web.
For now I am simply giving you information which you can use later on in your path.
Your first priority at this point is to polish your silk-art skills, material knowledge and business set-up. You need to produce inventory of a quality you are satisfied with and develop the best possible marketing tools (packaging, stationary etc. as discussed in previous posts).
Once you have your first products ready, begin to post on Facebook and create a Facebook Page for your business which is free of charge. Every time you have new scarf painted, post it on Facebook and let your friends and other network members know; add some details on material and design or little story about it. Connect to a Silk-Art Group on Facebook or Yahoo.
So this should be for today, now we have only the wholesale part to talk about and then we will work on the improvement of our skills, adding Design Enhancement Method to the basic design we learned.
Picture below is a small appetizer for you:)
Renatka, one of my very successful enthusiastic students, working on a 17" x 70" Ponge 8 shawl
Blossom Design - Enhancement,
Which will be our lesson after learning the pro and cons of Selling in Wholesale in the upcoming post.
Enjoy your day:)
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