Mila Lansdowne - Art For Happiness

Mila Lansdowne - Art For Happiness
Learn All About Silk Art Business

Tuesday 24 July 2012

Sales Channels for Your Silk Scarves - Part 2

Let's talk about the direct sale for your scarves.

As a manufacturer you can sell directly to the consumers in a variety of ways of which I will mention only the most common ones.
  • consumers' shows
  • farmers' markets
  • craft fairs
  • house parties
In all those cases you are wearing two hats the manufacture's and the seller's. At the beginning of your career as art and craft entrepreneur you can test those selling venues to collect experience and learn about your business.
The direct contact with the client is the most important factor. Plenty of valuable information will be provided to you which you will utilize to improve your product and more. People will tell you what they like and what is missing and you will be able to observe related types of businesses and how they present and sell their products.

For the start choose a place where your product fits best. Craft fair is a nice venue with manageable cost.

pros:
  • you do not need to pay commission
  • you have control over the sale
  • you learn what the clients want
  • you can take orders for custom work
  • you can line up potential clients just in a small-talk at your booth or table
cons:
  • limited revenue
  • time-consuming 
  • you might sell the best pieces at the beginning with no opportunities to get more inventory.
In Summary: 
Good opportunity to collect experience in direct contact to the audience, important learning experience.
Nice warm-up.

Center piece in silk-art: One of many options to utilize the technique you learned (enhanced Blossom Design which we will learn as well)
Enjoy your day:)



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